What are some beginner website tips for bloggers just starting out?
- Build a quality website
- Pick a niche
- Research other bloggers
- Create topic lists
- Set goals
Build a quality website
When it comes to building a website, there are numerous options at your disposal. If you have the funds, you may want to hire a web designer. This is often a wonderful option for those wanting to create a blog quickly and professionally. Additionally, this is the ideal option for those strapped for time.
However, you may already be a pro at creating websites, in which case, you can create your own blog from scratch. What’s more, you can often do this using free tutorials, both written and via video. These options are affordable ways to hone your existing skills and learn new ones.
If you’re looking for an easier way to build your site, consider hosting options, such as Wix, Squarespace, or WordPress hosting. These services will give you the proper tools to build a blog and the layout to do it. Wix and Squarespace are especially user-friendly applications, with drag-and-drop availabilities and no coding knowledge required.
Pick a niche
While it may seem like blogs post a hodge-podge of content, virtually all blogs are in fact based around a central theme. Many of us follow a variety of blogs, and we typically do so for specific information or tips. This is why we see blogs focused on design, marketing, home improvement, and even parenting. Themed blogs appeal to specific audiences.
These themes—or niches—not only attract specific readers, but they also help bloggers maintain those readers using targeted content. And with all the niche blogs available, you may feel a little lost as to what to write about.
Jorden Roper, founder of Creative Revolt, notes that going sub-niche is necessary when trying to rank. She notes that instead of targeting a broad audience like “college students,” you should instead target a smaller group within that niche. This is a great opportunity to learn about sub-niches, as well as the ones you can successfully target.
Research other bloggers
In order to gauge what content your audience wants, discover what they’re reading. This involves finding bloggers in your niche (and sub-niche), then studying their content, writing style, aesthetic, and income opportunities. Income opportunities can be anything from affiliate marketing to ads, or even paid classes and ebooks.
Blogs have a lot of money-making potential. Take note from other bloggers in your niche; how can you emulate their affiliate posts or paid classes? How can you improve them? How can you put a unique spin on your own content? These are all things to consider as you develop your blog into a money-maker.
Not only will this research educate you on your audience, but it can also guide you in your own content strategy. Blogging is more than content; it’s about how that content is shared. Seeing other writers’ work may teach you about the keywords you need to target, the way you should brand your posts, and how you can build a business with your blog.
Create topic lists
Writing blog posts can be daunting. The question, What should I write about? often comes to mind. This is where planning ahead becomes your most valuable skill. In order to find topics, research and consideration are a big part of your journey. (Noticing a pattern? Research is truly the best free resource you have.)
Begin your brainstorm by researching yourself. What kinds of questions do you have about your niche? If you’re writing a blog on marketing for beginners, you may pick questions about the origins of marketing, opportunities in the field, and how to gain traction.
Eventually, you may run out of questions during your brainstorming session. That’s okay, because hundreds of other people are asking hundreds of other questions. But how can you find those questions? And more importantly, how can you answer them?
There are numerous online resources to aid you in your search. By utilizing community platforms, such as forum discussions and Reddit threads, you can gain perspective on current, relevant conversations. Additionally, SEO tools are incredibly useful. Tools like Moz and SEMrush can give you instant information about search engines: what people are searching for and how often. With this information, you can successfully target your audience.
Set timeline-specific goals
Many of us procrastinate, especially when it comes to creating projects for ourselves. However, procrastination is not the healthy push of adrenaline some characterize it to be. In fact, procrastination has a negative effect on anxiety and overall wellbeing.
In order to avoid procrastination, consider making a detailed calendar or checklist of time-specific goals. You can do this via free applications, such as Google Calendar or Trello, or you may opt for a more classic style, like a planner and pen.
This level of organization may sound more intensive than simply writing a blog post once or twice a week, but planning ahead actually simplifies your process and cuts down on stress.
For instance, by making a to-do list, you’re not only holding yourself accountable, but you’re also more prepared when it comes time to write. Plus, if you’re looking to earn income with your blog, you can use this process to set financial goals and plan accordingly.
When you build a blog for the first time, the options can seem endless—and overwhelming. Luckily, there is no “wrong way” to create your blog. As with everything, the more work you invest, the more you’ll learn. And by following a few simple steps, you may find that blogging is easier than you expected.
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